This one was stimulating because I worked in close contact with the design office, the technicians, and the manufacturing researchers to reach a common goal. “I like to test myself on the most unlikely projects. “Working on this project was very interesting, because I would say my job, above all, experimentation,” creative director Alessandro Michele tells Vogue. Every item will arrive in an FSC-certified recycled cardboard box and a recycled nylon dustbag.įiguring out all of these elements-and how the materials would work together-required deep collaboration across Gucci departments. The handbags feature the same Econyl material in bright citrus hues, plus metal- and chrome-free leather trims and recycled brass hardware. A pair of high-top sneakers has a similarly meticulous construction, with Econyl uppers, recycled steel eyelets, and organic cotton and viscose linings. Even the details we rarely consider were updated: The drawstring in the hood is made of recycled polyester, and the snaps on the pockets are recycled plastic. A persimmon GG-logo’d windbreaker, for instance, comes in Econyl, a regenerated nylon that can be infinitely recycled. Gucci is one of the first luxury houses to commit to a circular future, starting with its new capsule, Gucci Off the Grid, a unisex offering of sporty daywear and accessories made from organic, recycled, or bio-based materials. To get fashion on the road to true circularity, designers have to completely rethink the way they make their products, down to every stitch-starting now. That shift won’t happen overnight, mostly because so much of what exists is made from synthetics and complicated blends, which are nearly impossible to recycle the best bet for those pieces is the secondhand market. The goal is to ensure as many “lives” as possible for a garment by using materials that can be broken down, recycled, and made into something else on a constant loop. Circularity is the solution, a concept that bends the straight line from product to consumer to landfill by designing clothes with their “end of life” in mind instead. The fashion system exists on a linear model: Clothing is produced, it’s shipped to a store, it’s purchased by a consumer, and eventually, it’s discarded.
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